Play On! - Host an Event

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Is the organization you represent a :

Let's explore together whether your location might make for a suitable host venue for this type of event. May we ask a few preliminary questions?

Organization Name

Municipality in which you would like to host event:

Same as above

City

Country

Province/State

When would you like to host event (Month and Year only)
(ex: July, 2022)

Thanks for providing us with that information. We have verified that it would make sense for us to learn a little bit more about your venue.

Thanks for providing us with that information. We have verified that it would make sense for us to learn a little bit more about your reasons for wanting to host this type of event, and your ideas around a potential venue.

Thanks for providing us with that information. We have verified that it would make sense for us to learn a little bit more about your organization and also better understand your reasons for wanting to host this type of event. We'd also love to learn a bit more about why the location you have in mind might work as a potential venue for this event.

Before proceeding, can you please confirm the following:

I certify that I am an authorized agent of our organization. I understand that in the continuation of this process I will make representations on behalf of our organization. I certify that I am an authorized agent of our organization.

The next step in the process is to create an account.
This account will allow us to review and discuss potentially confidential information.

Password

Confirm Password

Play On! Canada is pleased to assist professional hockey clubs in the hosting of this mass participation event in their community.

Play On! Canada is pleased to assist malls and/or other mass retail locations drive benefit to their tenants through the hosting of this mass participation event.

First Name

Last Name

IF YOU ARE APPLYING AS AN ORGANIZATION

What is your official title within the organization?

# of years with the organization:

Upload copy of your logo

I am applying as an individual.

Play On! Canada is also pleased to assist governments and non-government organizations in their efforts to help communities become more active.

Phone Number

Mailing Address

Address

Country

Region

City

Postal Code

Email Address

Select a target date for event

Play On! events operate over two days – usually (but not necessarily) Saturday (“Regular Season”) and Sunday (“Playoffs”).

Event Dates:

PLAY ON! is a two-day tournament usually held on a weekend.

However, four days are required to properly operate this event, including setup and cleanup.
If the event is small, it may be possible to set-up in one day.
That decision may be made at a later time.
For now, it would be wise to plan for two days of set-up.

Events should not be held outdoors if there is a possibility of extreme cold or snow.

Please select your preferred year, month, and event dates:

Location of Event

Have you already identified a location for this event?
Yes No

Have permits for this location been confirmed?
Yes No

If no, when do you expect to have permits confirmed

Our proposed venue for this event would be best described as:

If held on street, the street must:

Have Flat asphalt (little to no crowning or incline)
Have Smooth asphalt (no cracks or potholes)
Be curbed on both sides
Be at least 38 feet wide
Have 120 feet of street available for every 11 teams that register in the event
Be closed for the duration of the event, for the entire time of set-up (beginning 10am on Thursday of event week) thru until clean up (concluding 10pm on Sunday of event week), without interruption.

Please note that the fence panels that are used during this event can be swiveled open on short notice to accommodate emergency vehicles if necessary.

Selecting the Ideal Event Location

Be sure to plan for growth, as an annual, well-operated event will grow significantly in the first three to five years. Plan with the end of that five-year growth period in mind, so that you don’t need to change your location for at least five seasons.

Do you have questions about how to identify the right location for this event?

or

Are you unsure about how many teams you might need to plan for?

If so, please contact us here for further consultation: info@playon.ca

Please outline / describe your proposed location for this event. Be as detailed as possible.

Note that it will be your organization’s responsibility to secure permits to utilize this location, and to pay any expenses associated with the use of this location, if any

Please confirm the following: Approximately 5000 square feet of space will be available for every 11 teams that register for this event.
Note: Rinks will be approximately 45 feet wide and 105 feet long, with a bit of additional space near each rink allocated for spectators.

The playing surface will be flat & smooth, neither sticky nor slippery, with little or no inclines or crowns, and no cracks or potholes (which might lead to injuries).

We will work with Play On! Canada to arrange and pay for a suitable operational plan (including all permits and temporary rink infrastructure).

Selecting the Ideal Event Location

If so, please contact us here for further consultation: info@playon.ca

Please outline / describe your proposed location for this event. Be as detailed as possible.

Note that it is your responsibility to secure this event location for the duration of the event and meet all associated expense obligations.
A member of the Play On! organization will be back in contact with you within 48 hours.

Selecting the Ideal Event Location

If so, please contact us here for further consultation: info@playon.ca

Please outline / describe your proposed location for this event. Be as detailed as possible.

Selecting the Ideal Event Location

If so, please contact us here for further consultation: info@playon.ca

Please outline / describe your proposed location for this event. Be as detailed as possible.

Note that it is your responsibility to secure this event location for the duration of the event and meet all associated expense obligations.

We acknowledge that we will assume all risk associated with supervising, staffing and operating this event directly.
Under this operational model, which involves the licensing of a Play On! x event at an annual licensing fee of $15,000, we understand that we will assume all operational, human resource and financial responsibilities associated with operating this event, including set-up, clean-up, tournament management/officiating, etc, and all according to Play On! Canada guidelines. We will be responsible for the local marketing/promotion of the event, team recruitment, delivering upon partner expectations, etc. We understand that, after paying the licensing fees, we will receive 90% of registration revenues from the event, 50% of vendor revenues, 50% of eligible spectator donation revenue, and 50% of Play for Pay sponsorship revenue. Event merchandising profits will be shared 50/50.
The technology tools necessary to manage these processes will all be provided by Play On! Canada.
PLEASE REVIEW THE FOLLOWING TERMS AND CONDITIONS
Formal legalese to be provided here.

Please confirm the following:

You will now be required to pay a deposit of $3000 for the rights to host this event in your community.

This deposit represents an express commitment of your capability and intent to host this event in your municipality. The deposit will be refunded to you (less VISA/MC payment processing fees) upon successful completion of the event, but will not be refunded if you do not successfully execute the event.

Please note that this deposit must be paid annually, and by November 1 of the year preceding the event. The deposit will be held in trust by:

Siskinds Law Firm
PO Box 2520
680 Waterloo Street
London, Ontario, Canada
N6A 3V8

After your deposit has been processed, you will be connected to a consultant who will assist you in the detailed process of delivering this event.

Depending on the location you have selected, some expenses associated with event operation, such as permits, street closures, traffic signage / public communications, venue rental/usage fees (if any), parking, policing, rink infrastructure, hydro, water, and waste management will be the responsibility of the municipality.

Please confirm the following:

You will now be required to pay a deposit of $3000 for the rights to host this event in your community.

Please note that this deposit must be paid annually, and by November 1 of the year preceding the event. The deposit will be held in trust by:

Siskinds Law Firm
PO Box 2520
680 Waterloo Street
London, Ontario, Canada
N6A 3V8

After your deposit has been processed, you will be connected to a consultant who will assist you in the detailed process of delivering this event.

Expenses associated with event operation, typically including (but not limited to) permits, costs associated with street closures, traffic signage / public communications, venue rental/usage fees (if any), parking, policing/security, rink infrastructure, local promotions/advertising, hydro, water, and waste management will be the responsibility of your hockey club. You will certainly have opportunity and be encouraged to leverage your community relationships to help minimize or eliminate these costs where possible.

Just know that if there are costs in these areas, they will be your hockey club's responsibility.

Please confirm the following:

You will now be required to pay a deposit of $5000 for the rights to host this event in your community.

This deposit represents an express commitment of your capability and serious intent to host this event at your location. The deposit will be refunded to you (less VISA/MC payment processing fees) upon successful completion of the event, but will not be refunded if you do not successfully execute the event.

Please note that this deposit must be paid annually, and by November 1 of the year preceding the event. The deposit will be held in trust by:

Siskinds Law Firm
PO Box 2520
680 Waterloo Street
London, Ontario, Canada
N6A 3V8

After your deposit has been processed, you will be connected to a consultant who will assist you in the detailed process of delivering this event.

Expenses associated with event operation, typically including (but not limited to) staffing, permits, parking lot / street closures, traffic signage / public communications, venue rental/usage fees (if any), parking, policing/security, rink infrastructure, local promotions/advertising, washrooms/portapotties, hydro, water, and waste management will be the responsibility of your organization. You will certainly have opportunity and be encouraged to leverage your existing staff or relationships to help minimize or eliminate these costs where possible.

Final expenses in each of these areas will be a function of the location and size of the event, and will vary. Staffing will include one dedicated Event Director and two Event Managers working for 4-6 months in advance of the event.

Please confirm the following:

You will now be required to pay a licensing fee of $10,000 + appropriate taxes for the rights to host this event at your location.

You acknowledge that you will assume all risk associated with supervising, staffing and operating this event directly.

You understand that you are assuming all operational, human resource and financial responsibilities associated with delivering this event, including staffing, local promotions, set-up, tournament management/officiating, and clean-up, all according to Play On! Canada guidelines. You will be responsible for the local marketing/promotion of the event, team recruitment, delivering upon partner expectations, as well as preserving and upholding the ethos of the Play On! organization.

You understand that, after paying the licensing fees, you will receive 90% of registration revenues from the event, 50% of vendor revenues, 50% of eligible spectator donation revenue, and 50% of local sponsorship revenue.

Event merchandising profits will be shared 50/50 between your organization and Play On! Canada.

The technology tools necessary to manage these processes will all be provided to you by Play On! Canada.

PLEASE REVIEW THE FOLLOWING TERMS AND CONDITIONS

After your licensing fees have been processed, you will be connected to a consultant who will assist you in the detailed process of delivering this event.

{Redirect to the process of paying the deposit, payment must be made via credit card, paypal, other?} Paypal / Credit Card Information Click to Process

We look forward to working together to deliver a exceptional Play On!x event in your community!

Historically, municipalities and tourism authorities have entered into bid processes in order to attain rights to host a major national or international event.
As part of the process of preparing their bid, these organizations will estimate the economic impact to be generated by the event, based on past actuals and other information available.
The actual economic impact for this event will be calculable, based on real data collected through this technology platform directly from those who attend this event. The final economic impact will be determined as the average of the three most widely accepted economic impact evaluation methodologies available to us at this time:
TREIM (ONTARIO), STEAM (CANADA), and EVENT IMPACTS (UK)
Upon completion of the event, your Play On! consultant will collaborate with you to complete the economic impact calculation using each of these three models.
Your hosting fee will be paid to Play On! Canada after the event, calculated as 8.75% of the total economic impact generated. Funds will be utilized by Play On! Canada (a not for profit organization) in order to sustain the future operation of this program and others like it.

I agree with these terms and conditions (then automatically issue a copy of the agreement to the user and a second copy to Play On! Canada).

ESTIMATE THE ECONOMIC IMPACT OF THIS EVENT ON YOUR MUNICIPALITY

Link to TREIM (ECONOMIC IMPACT CALCULATOR) http://www.mtc.gov.on.ca/en/research/treim/treim.shtml http://www.eventimpacts.com

Access to STEAM is free but is restricted to members of the Canadian Sport Tourism Alliance who have attended a training workshop, offered regionally across Canada throughout the year.
Contact us for assistance with making attendance assumptions.

There are two operational models to choose from.

Option 1. Our municipality/organization will supervise, staff and operate this event.

Under this operational model, the municipality will assume all human resource and financial responsibilities associated with operating this event, including set-up, clean-up, tournament management/officiating, etc. This may entail utilizing existing human resources, hiring and managing a third party event operator, or some combination (subject to Play On! Canada guidelines). The municipality/tourism authority will also be principally responsible for the local marketing/promotion of the event. In turn, the municipality/tourism authority would also receive 90% of registration revenues from the event, 50% of eligible spectator/donation revenues, and 50% of sponsorship revenues (in order to help offset operational costs). The technology tools necessary to manage these processes will all be provided by Play On! Canada. This is your lowest cost, highest effort, operational model. This model will likely work well in smaller communities, or in times when/places where the event is not yet well known.

Option 2. We desire Play On! Canada to supervise, staff and operate this event.

Under this operational model, a local Event Director and two Assistant Event Directors will be hired to manage the event, under the direct supervision of Play On! Canada. These would be a full time, contract positions. The municipality/tourism authority would be invoiced for these contracts. Play On! Canada and the Municipality would collaborate on the marketing/promotion of the event. Operational expenses associated with the event would be the responsibility of Play On! Canada, and all registration revenues, sponsorship revenues, and eligible spectator/donation revenues from the event would flow to Play On! Canada to offset these expenditures. This is your highest cost, lowest effort operational model. This model will likely be necessary in communities where this event is already large and/or well established, in order to ensure that a high degree of experience/professionalism projects throughout the event and onto the municipality.

There are two operational models to consider and choose from, please select one of the following:

Option 1. Our club will supervise, staff and operate this event.

Under this operational model, the club will assume all human resource and financial responsibilities associated with operating this event, including set-up, clean-up, tournament management/officiating, etc. This may entail utilizing existing human resources, hiring and managing a third party event operator, or some combination (subject to Play On! Canada guidelines). The club will also be principally responsible for the local marketing/promotion of the event. In turn, the club will receive 90% of registration revenues from the event, 50% of spectator donation revenue, and 50% of sponsorship revenue. Merchandise profits would be shared 50/50. The technology tools necessary to manage these processes will all be provided by Play On! Canada. This is your lowest cost, highest effort, operational model. This model will likely work well in smaller communities, or in times when/places where the event is not yet well known.

Option 2. We desire Play On! Canada to supervise, staff and operate this event on behalf of our club.

Under this operational model, a local Event Director and two Assistant Event Directors will be hired to manage the event, under the direct supervision of Play On! Canada. These would be full time, contract positions. The club would be invoiced immediately for these three six-month full-time contract positions at $75K. Play On! Canada and the club would collaborate on the marketing/promotion of the event. Operational expenses associated with the event would be the responsibility of the club. Registration revenues from the event would be shared 50% (Club) and 50% Play On! Canada. Sponsorship and eligible Spectator/Donation revenue would be shared 40% (Club) and 60% (Play On! Canada). Merchandise profits would be shared 50/50. This is your highest cost, lowest effort operational model. This model will likely be necessary in communities where this event is already large and/or previously established, in order to ensure that a high degree of experience projects throughout the event and onto the club, leaving no room for error.

There are two operational models to consider and choose from, please select one of the following:

Option 1. We will supervise, staff and operate this event directly.

Under this operational model, the mall/mass retail location will assume all human resource and financial responsibilities associated with operating this event, including set-up, clean-up, tournament management/officiating, etc. This may entail utilizing existing human resources, hiring and managing a third party event operator, or some combination (subject to Play On! Canada guidelines). The club will also be principally responsible for the local marketing/promotion of the event. In turn, the club will receive 90% of registration revenues from the event, 50% of eligible spectator donation revenue, and 50% of sponsorship revenue. Play On! Canada would receive all merchandising profits. The technology tools necessary to manage these processes will all be provided by Play On! Canada. This is your lowest cost, highest effort, operational model. This model will likely work well in smaller communities, or in times when/places where the event is not yet well known.

Option 2. We desire Play On! Canada to supervise, staff and operate this event on behalf of our organization.

Under this operational model, a local Event Director and two Assistant Event Directors will be hired to manage the event, under the direct supervision of Play On! Canada. These would be full time, contract positions. The mal would be invoiced immediately for these three six-month full-time contract positions at $75K. Play On! Canada and the mall would collaborate on the marketing/promotion of the event. Operational expenses associated with the event would be the responsibility of Play On! Canada. Revenues associated with the event would accrue entirely to Play On! Canada. This is your highest cost, lowest effort operational model. This model will likely be necessary in communities where this event is already large and/or previously established, in order to ensure that a high degree of experience projects throughout the event and onto the mall, leaving no room for error.

Play On! Canada is pleased to support your municipality in the operation of this mass participation event.

Terms of Use Agreement – OPTION 1 (MUNICIPALITY OPERATES DIRECTLY)

The municipality agrees that it will:

Assume all human resource obligations
Directly manage this event (as per standard operating procedure)
Assume all costs associated with the event

The municipality will receive 90% of player registration revenue, 50% of vendor revenue, 50% of sponsorship revenue, and 50% of eligible spectator donation revenue.
Formal legalese provided here

Play On! Canada is pleased to support your hockey club in the operation of this mass participation event.

Terms of Use Agreement – OPTION 1 (CLUB OPERATES DIRECTLY)

The club agrees that it will:

Assume all human resource obligations
Directly manage this event (as per standard operating procedure)
Assume all costs associated with the event

The club will receive 90% of player registration revenue, 50% of vendor revenue, 50% of sponsorship revenue, and 50% of eligible spectator/donation revenue. Merchandise profits will be shared 50/50.
Formal legalese provided here

Play On! Canada is pleased to support your organization in the operation of this mass participation event.

Terms of Use Agreement – OPTION 1 (MALL OPERATES DIRECTLY)

The mall agrees that it will:

Assume all human resource obligations
Directly manage this event (as per standard operating procedure)
Assume all costs associated with the event

The mall will receive 90% of player registration revenue, 50% of vendor revenue, 50% of sponsorship revenue, and 50% of eligible spectator/donation revenue. Merchandise revenue will accrue entirely to Play On! Canada
Formal legalese provided here

Play On! Canada is pleased to support your municipality in the operation of this mass participation event.

Terms of Use Agreement – OPTION 2 (PLAY ON! CANADA OPERATES DIRECTLY ON BEHALF OF MUNICIPALITY)

The municipality agrees that it will pay, the greater of:
a) $75K (+ tax where jurisdictions require)
Invoiced immediately, to be used for the hire of one (1) full-time locally based Event Director and two (2) full-time locally based Assistant Event Directors, who will be sourced, trained, and managed by Play On! Canada b) 10% of (Measurable) Event Economic Impact within thirty days of the completion of the event, with economic impact calculated as the average of three most generally accepted economic impact models (STEAM, TREIM, and EVENT IMPACTS)
Formal legalese to be provided here.

Play On! Canada is pleased to support your hockey club in the operation of this mass participation event.

Terms of Use Agreement – OPTION 2 (PLAY ON! CANADA OPERATES ON BEHALF OF CLUB)

The club agrees that it will:

Pay, up front, $75K (+ tax where jurisdictions require) to be used for the hire of one (1) full-time locally based Event Director and two (2) full-time locally based Assistant Event Directors, who will be sourced and managed by Play On! Canada
Cover all operational costs associated with the event upon receipt of appropriate invoice and relevant explanation, including relevant pre-approved overhead allowances as described herein.
Assume all costs associated with the event

Under this model, the club will receive 50% of player registration revenue, 50% of vendor revenue, 40% of sponsorship revenue, and 40% of eligible spectator/donation revenue. Merchandise profits will be shared 50/50.
Formal legalese provided here

Play On! Canada is pleased to support your organization in the operation of this mass participation event.

Terms of Use Agreement – OPTION 2 (PLAY ON! CANADA OPERATES ON BEHALF OF MALL)

The mall agrees that it will:

Pay, up front, $75K (+ tax where jurisdictions require) to be used for the hire of one (1) full-time locally based Event Director and two (2) full-time locally based Assistant Event Directors, who will be sourced and managed by Play On! Canada

Under this model, all direct revenues associated with the event will accrue to Play On! Canada
Formal legalese provided here

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